the first le gramme boutique was entirely designed by its founder erwan le rent.

this new space, located at 123 rue Vieille du Temple in Paris, reflects this obsession with detail where nothing has been left to chance: windows without hinges, jewelry presented vertically, an immersive sales experience.

the play of light and transparency is inspired by yûgen, a Japanese concept which considers beauty as a feeling whose intensity cannot be expressed by words.

the boutique becomes an object in its own right of the brand, a creative process like its collections. the le gramme collections coexist in harmony in and with this place made of materials such as corian, glass, concrete or lava stone.
moldings of the arms of star dancer Germain Louvet made by the artist Arnaud Kallos are also exhibited there to present accumulations.

everything has been designed to enrich the customer's experience: a punching machine allows you to personalize your jewelry on site, then place it in a vacuum to leave without packaging. the ultra-connected store facilitates the link with the e-shop.